In e-commerce, your photo is your sales pitch. Statistics indicate that listings with professional-grade photography sell up to 40% higher than those with dim, amateur snapshots. If you are a reseller or a handmade creator, a product photography lighting kit is an investment with an immediate ROI.
Lighting Scheme for Clothing (Flat Lay)
The standard for selling clothes on Vinted or Depop is the “Flat Lay.” To do this correctly, you need two lights. Place your Skytex softboxes on the left and right of the garment, angled down. This dual-light setup cancels out deep shadows and harsh wrinkles, creating a clean, catalogue-style image.
Color Accuracy (CRI)
The most common reason for returns on fashion items is “Item color does not match photo.” This happens when you shoot under standard household bulbs (CRI 80 or lower), which mute colors and add yellow tints.
Skytex lamps operate at 5500K with a high CRI (Color Rendering Index). This ensures that a navy blue dress looks navy blue, not black, reducing customer disputes and returns.
Glare on Glossy Items
Photographing jewelry or electronics? The double-diffusion layer of a softbox turns a harsh white reflection into a smooth, pleasing highlight, showcasing the quality of the material rather than blinding the customer.
Conclusion
Stop relying on unpredictable window light. A Skytex lighting kit usually pays for itself within the first five sales by allowing you to price your items closer to their true value.